Marketing Your Home
Marketing your property correctly can bring in buyers from throughout the Puget Sound area – and beyond! The wider we can make the buyer pool for your property, the more competition and the higher your net proceeds. Although each home is different and requires a custom approach, below is an overview of what you can expect:
The most effective way buyers get interested in seeing a home in-person is by attracting them with high-end, appealing photography. I hire a professional photographer who showcases all the best features of your home, both inside and out. When warranted, I also utilize drone photography and a videography.
Buyers love to see print marketing and have something to take home with them. I will create house flyers, special feature cards that highlight your home’s best features, a home book with plenty of information about your home and your area, and just listed cards and letters that alert the local neighbors that your home is on the market.
Today’s buyer is likely to begin their home search on the internet and utilizing online resources for conducting their home search – even when working with an agent! Between our company website and the MLS there are dozens, if not hundreds, of websites your listing will be included on – even internationally! REALTOR.com, Zillow, and Redfin are some of the sites you may have heard of and your listing will be on every one of them.
Open Houses bring in potential buyers near and far – even virtual open houses! Even before buyers have fully committed to buy, they are at ease going to open houses. It isn’t unusual for a maybe buyer to turn into a ready buyer just from visiting an open house. If your home warrants an open house, I pull out all the stops, invite the neighbors, and put it out online. When potential buyers come in, my goal is to wow them with all the great information I have put together about your home and the neighborhood so they are excited and confident about moving forward.